Social media for building products and construction companies

Social media isn’t just a trend—it’s where your customers are. With billions of people actively using platforms like Facebook, Instagram, LinkedIn, and TikTok every day, your business has a unique opportunity to connect, engage, and grow like never before.

We make social media simple and effective. Our services include:

  • Social strategy development: Tailored plans aligned with your business goals.
  • Content creation: Engaging posts, stories, videos, and ads that capture attention.
  • Account management: Daily monitoring, posting, and audience engagement.
  • Analytics & reporting: Transparent performance tracking to ensure you see results.
Social Media page image

Social media

Why use social media for your business

Here’s why social media marketing is a must for your business:

1. Build brand awareness
Social media is the ultimate stage to showcase your brand. It’s your chance to share your story, highlight what makes you unique, and reach a larger audience. A strong social presence ensures your business is top of mind when customers need what you offer.

2. Foster customer relationships
Engage directly with your audience and build authentic connections. Whether it’s responding to comments, answering questions, or creating shareable content, social media allows you to turn casual followers into loyal customers.

 

 

3. Drive targeted traffic
Social media marketing doesn’t just increase visibility—it drives results. With advanced targeting options, you can reach the right audience based on their interests, behaviours, and demographics. This means more qualified leads and better ROI.

4. Stay ahead of the competition
Your competitors are on social media—are you? An active and well-strategised presence ensures you’re not just part of the conversation but leading it. Show your customers why you’re the better choice.

5. Affordable & measurable results
Social media marketing is one of the most cost-effective ways to promote your business. With clear performance metrics, you can track your success, refine your strategy, and maximise your marketing budget.

Social media services we offer

Social Media Strategy

Our social media strategy service helps businesses grow their online presence with tailored plans that align with their brand and goals. We identify the best platforms, craft engaging content, and use data to drive results—boosting visibility, engagement, and conversions across all channels.

Social Media Content Creation

Our social media content creation service delivers high-quality, engaging posts tailored to your brand and audience. From eye-catching graphics to compelling copy, we craft content that captures attention, builds community, and drives results—helping your business stay relevant and consistent across all platforms.

Social Media Management

Our social media management service takes the stress out of maintaining your online presence. We handle everything—from scheduling and posting to monitoring engagement and responding to your audience—ensuring your brand stays active, consistent, and connected across all platforms.

Why choose us for Social Media?

Industry Knowledge

We know the construction industry and understand how it works.

Experience

We have completed 1000's of social media posts for a number of clients.

Professional tools and analytics

We use professional tools and analytics to provide deep insights into audience behaviour, content performance, and campaign ROI.

Our approach

Supporting you from start to finish

Discover

Making it our business to understand your business and marketing needs, staying on top of industry and media trends

Plan

Preparing your marketing with expert, carefully considered strategy tailored to provide the perfect solution for you

Build

Creating custom solutions tailored to your needs, following high quality standards and deadlines

Grow

Generating leads, traffic and engagement that will develop your brand and customers, helping to scale your business

Who we work with

Don’t take our word for it, hear what our clients have to say

We are working to develop a library of CPDs, including digitised versions. The team have been easy to work with and have grasped the technical features of our products before creating engaging CPD content that will be of great use to us.

Laura Keily

Accsys

We have enjoyed working with the team, who professionally utilised the content we provided, resulting in a slick and dynamic learning seminar which has been well received by forward thinking specifiers. The digitised version of the presentation has been particularly popular in line with modern day work nature.

Adrian Gallagher

Crystal Units

The support provided to us by Smart Marketing Works has been crucial in developing our brand. In large part this is enabled by the skills that the company has in-house and also the wide experience that team members have in our industry.

Rob Kyle

Norcros

We are very happy to be working with the PR team at Smart Marketing Works. They are able to get to grips with the technical aspects of our range and then create engaging content. The PR team's contacts in the trade press enable them to place articles in a broad reach of relevant publications.

Simon Darbyshire

Valinge UK

Contact us

Get in touch with us to discuss how we can help your business with social media

Come see us

Smart Marketing Works
The Mount
43 Stafford Road
Stone
ST15 0HG