Email Marketing
Build stronger relationships. Drive sales.
In the construction and building product industries, relationships matter. Email marketing is one of the most cost-effective ways to nurture those relationships, build trust, and drive repeat business — all while keeping your brand top of mind with distributors, contractors, architects, and decision-makers.
At Smart Marketing Works, we craft targeted email marketing strategies designed specifically for the unique needs of building product manufacturers, suppliers, and construction firms. Whether you’re launching new products, promoting project case studies, or staying in front of your dealer network, our email campaigns are designed to deliver real results.
Email Marketing
Why email marketing matters in construction & building products
Your customers are busy — architects, builders, and contractors don’t have time to scroll through endless social feeds or sift through Google search results. But they do check their email.
Email marketing gives you a direct line to your audience, helping you:
Keep your brand top of mind throughout long sales cycles
Share technical resources, installation guides, and spec sheets
Announce new products or updates to your dealer network
Highlight successful projects and customer testimonials
Drive traffic to your website and nurture leads
The result? Better engagement, stronger relationships, and increased sales.
What’s included in our email marketing services
Strategy & planning
We start by understanding your audience, goals, and brand voice. Then we build a custom plan with the right mix of content, cadence, and segmentation.
Email design & content creation
Our in-house team designs clean, responsive email templates tailored to your brand. We craft compelling content that speaks to the needs of your audience — from contractors and architects to distributors and internal sales teams.
Campaign management
From monthly newsletters to automated nurture sequences and product launch blasts, we manage the entire process so you don’t have to lift a finger.
Segmentation & personalisation
Not every message fits every audience. We help you segment your lists by customer type, region, or sales stage — and personalise emails to increase engagement and conversions.
List management & compliance
From maintaining clean, up-to-date lists to ensuring your emails meet GDPR and CAN-SPAM compliance, we manage the technical side so you can focus on your message.
Performance reporting
Every campaign includes detailed performance reports, so you’ll always know what’s working — and where we can optimize.
Why choose us for email marketing?
Industry Knowledge
We know the construction industry and understand how it works.
Experience
We've managed email lists and created email content for clients for over 15 years
Advanced Tools & Techniques
We have access to and utilise advanced tools and platforms for automation, A/B testing, and analytics
Our approach
Supporting you from start to finish
Discover
Making it our business to understand your business and marketing needs, staying on top of industry and media trends
Plan
Preparing your marketing with expert, carefully considered strategy tailored to provide the perfect solution for you
Build
Creating custom solutions tailored to your needs, following high quality standards and deadlines
Grow
Generating leads, traffic and engagement that will develop your brand and customers, helping to scale your business