Paid search (PPC)
Are you tired of pouring time and resources into marketing strategies that just don’t deliver results? If you're in the building industry, you understand how crucial it is to reach your ideal customers at the right moment.
Paid search (PPC)
Turning clicks into customers with
pay-per-click marketing
With our targeted pay-per-click (PPC) marketing solutions, not only can you increase your visibility and drive qualified leads straight to your offerings, but you’ll also regain control over your marketing budget. For a better way to pay for real, measurable results that propel your business forward, let us guide you to deliver adverts with impact and transform clicks into clients.
Pay-per-click (PPC) marketing is a digital advertising model where advertisers pay a fee each time their ad is clicked. It’s essentially a way of buying visits to your website rather than attempting to ‘earn’ those visits organically through search engine optimisation (SEO).
In PPC campaigns, ads typically appear on search engines, social media platforms, or websites within relevant content. Advertisers select particular keywords related to their products or services, as well as have options to target their audience, allowing them to specifically target potential customers searching for these terms.
One of the most popular platforms for PPC is Google Ads, which enables businesses to bid on keywords and have their ads shown prominently in search results. The position of an ad can depend on various factors, including bid amount and quality score.
Effectively managing a PPC campaign requires constant monitoring and adjustments. Advertisers need to analyse performance metrics and refine their strategies based on data regarding clicks, conversions, and the overall return on investment (ROI).
While PPC can deliver quick results by driving traffic immediately after launching a campaign, it also requires careful budgeting to avoid overspending. When executed well, it can be a powerful tool for increasing brand visibility and generating sales in an efficient way for both time and cost.
To reach your marketing goals, why not get in touch with us today to discuss how you can make the most of paid search.
What paid search
services do we offer
Google Ads
With Google Ads you can get your business in the right place at the right time. Whether it’s search, display, or retargeting, we can help you select the audience, control the budget and target keywords to drive traffic, leads, and sales. Boost visibility, track results, and maximise ROI with a tailored ad strategy built for success.
Google Shopping Feeds
Google Shopping feeds showcase your products directly to shoppers searching for what you offer. With eye-catching product listings, detailed info, and competitive pricing, you can drive high-intent traffic and boost sales. A well-optimised feed helps your products to stand out.
Google Local
Service Ads
Google Local Service Ads connect your business with local customers actively searching for your services. These ads appear at the top of search results, building trust with the 'Google Guaranteed' badge. Pay for leads, not clicks, for real results that grow your local presence.
Why choose us for paid search?
Industry Knowledge
We know how targeted advertising can be leveraged for the construction industry
Experience
We have many years' experience working with Google technologies and advertising
Budget Management
With our targeted solutions pay only for what you gain, helping to increase ROI
Our approach
Supporting you from start to finish
Discover
Making it our business to understand your business and marketing needs, staying on top of industry and media trends
Plan
Preparing your marketing with expert, carefully considered strategy tailored to provide the perfect solution for you
Build
Creating custom solutions tailored to your needs, following high quality standards and deadlines
Grow
Generating leads, traffic and engagement that will develop your brand and customers, helping to scale your business