Smart Marketing Works – Our 2024 Wrapped!

2024 has been a busy and exciting year for us at Smart Marketing Works! With our support from start to finish, we have helped our clients to discover, plan, build and grow. It’s been great to work on a wide range of projects, big and small. 

Ongoing social media, PR and email support continued to be central to how we help clients save time in day-to-day marketing management. Thousands of social media posts and hundreds of emails later, we are happy to report that 2024 is mission accomplished! With a retainer in these areas, clients benefit from our expertise generating consistent content creation, always on strategy and quickly responding to changes.

We have also proudly launched several new websites, with plans well underway at the start of the new year on more. Counting over 190,000 website views and 4.5 million search impressions, this last year we found our websites really made an impact! Search Engine Optimisation (SEO) strategies, combined with clever design, drove huge volumes of website traffic and converted interest into action.

With a host of events attended in 2024, including exhibitions and awards both in the UK and abroad, it’s been excellent to speak to new and familiar faces in the industry. Not to mention the events we have helped to manage! On this front, it’s always a pleasure to hear from attendees how well organised and received these events are.

Boosting our activity in the specification sector, we produced an estimate of 900 slides of CPD content. Research for new technical publications and articles only continued to develop our ability to deliver CPDs that are accredited, informative and engaging.

2024 was also the year of our 15th anniversary! Over this time, Smart Marketing Works grew from a one-man band into a nationally known force within its business niche, employing over a dozen people. Now, it has reached a scale and a level of influence which enables it to attract a number of veterans from the industry, as well as invest in the next generation of marketers.

Thanks to the hard work of our team we have a lot of achievements to be proud of, but it doesn’t stop there. We look forward to continuing to strengthen the impact of our client’s marketing into 2025.