Specialist Marketing Consultancy Celebrates 15-Year Success Story

Smart Marketing Works, the specialist marketing consultancy based in the town of Stone, Staffordshire, is celebrating 15 years of providing excellent marketing services.

Since our founding in 2009 Smart Marketing Works has built up an expanding client list, comprising blue chip companies from a number of industries, with a primary focus on B2B clients within the flooring and tiling sectors. In fact our agency runs the secretariat and marketing activities for The Tile Association.

Smart Marketing Works is continually expanding the range of services that it offers. These include all the core marketing areas – advertising, PR, graphic design, event management and print, as well as video, web design and social media management. Meanwhile we have also established a strong reputation in other specialist areas, in particular developing and writing Continuous Professional Development (CPD) materials for clients and providing secretariat support to trade associations.

Managing Director and Owner, Kay Porter, has charted a path to success over the past 15 years, growing Smart Marketing Works into a nationally known force within its business niche, employing a team of 16 people. A number of Kay’s clients, suppliers and staff have worked with her from the start and she is extremely grateful for their friendship and support over the years.

Founded at the height of the recession in 2009 to support companies within the building and construction industry with outsourced marketing services, our agency managed to thrive impressively during the COVID pandemic. Staff adapted to a new way of working, often remotely, and the agency proved resilient in quickly diverting resources into digital marketing services rather than traditional print, during what was a very challenging time.

Our company has now reached a scale and a level of influence which enables it to attract big hitters from the industry to join its team. These include: Catherine Spibey, who joined the company as Agency Account Director in December 2021, after nearly 20 years’ experience at Johnson Tiles in both marketing and senior sales roles; Matt Carlin who was appointed Digital Director and Mandy Searle who joined as Technical Researcher & Copywriter. More recently Kelly Armstrong, formerly Business Development Coordinator at Walls & Floors has joined the company as Business Development Manager.

Our company also continues to invest in and grow the next generation of marketers. Jack Porter, Kay’s son, is Marketing & Events Coordinator, while our company has also recently appointed a number of graduates to enhance its reputation as an early adopter of modern methods of digital communication.

“I do feel that, although we have been going for 15 years and doing pretty well, we are now entering an exciting new phase in our company’s history,” says Kay Porter, “one in which our future growth is being driven forward with greater professionalism and enthusiasm than ever before.”